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For Immediate Release 10/24/12:
Moab, Utah -- The weather could not have been any better for the 3rd annual Outerbike event in Moab, UT which took place between Oct. 3rd- 7th. With temps fluctuating between the mid eighties and mid sixties without a drop of precipitation riders from all over the country and world enjoyed countless miles of trail and road on the best bikes on the market. As has become an Outerbike tradition attendees started to line up at the gate over an hour before demos opened. Everyone knew what was coming- the infamous Le Mans! Everyone off to get that special bike they had been dreaming about riding for weeks. According to attendee Sam Shryack from Illinois, “After the first day everyone knew there were more than enough bikes to go around this year and the Le Mans start was more for fun than anything else”.
Outerbike has seen steady growth since its inception with the total number of attendees surpassing the 1000 mark this year. Participants enjoyed three days of bike demos, shuttled rides, lunch, beer, movies, parties, and free swag. They came from near and far representing 42 states in the US, every province in Canada, and several foreign countries including Australia, Untied Kingdom, Mexico and Singapore. “We have two main kinds of attendees”, says Sean Hazell, one of the organizers. “On one hand, we have folks that come because they are ready to purchase a new bike and Outerbike is the only real opportunity to test ride bikes back to back on killer trails. On the other hand, we have passionate riders looking for a fun way to experience the world-class riding Moab has to offer. Not surprisingly those who use this event as a inexpensive vacation end up falling in love with a new bike anyway!”
A few special additions to the event this year included a portable pump track owned by the Sombrio clothing company and setup right in front of the lunch/beer tent. A Kelty lounge featuring some their new camp furniture and gear was a welcome place to relax and enjoy a beer with friends. A system of tagging the demo bikes was also instituted this year to insure that every attendee got to ride each bike on their list. One color tag kept the bike on the trails surrounding the venue and the other tag allowed the bike to go on the shuttled rides. The beauty of this system is that the exhibitors had the ability to change tags whenever they wished. With the increase in demo bikes and the new tagging system, everyone got to ride every bike ----which made for a super fun relaxed atmosphere.
“For 2013 we already have even more bikes lined up. Plus the accessory products, including outdoor gear of all types is on deck to go big next year. We have been contacted by all kinds of companies, from packs to camping gear to lights to food,” says Ashley Korenblat, CEO of Western Spirit Cycling the producer of Outerbike.
Chris Pickett, California- “Can't say enough about the customer focus this event had... Everyone that I talked with was great and wanted to help to make sure we were having a good time. All of the vendors at this event were really helpful and took the time to talk with you and educate you about their bikes and gear. Great time, great people, great event!”
Allison Sullivan, Alberta- “PRIMO event. Great weather, awesome people, fantastic organization = a rocking good time!! Thanks for the Thursday ride down Porcupine, and three days of super-fun demo riding. I found my new bike, and I'm already making plans to come back next year, with friends. Rock on!!”
William Lee, Arizona- “I have been a participant since it started 2 years ago, and this year, you guys totally outdid yourselves. Everyone walked away with some great memories and great swag. One person from our group even won the Intense Tracer29 frame!! The food was delicious. The trails and weather were sick! And the way the whole event was orchestrated this year was righteous!!!”
Roy Poly, California- "Thank you Outerbike for a well organized event with good times! First time here and it was exciting every day. Never felt such a friendly environment from people all over the world and are serious about mountain biking. Moab is truly a mtb mecca. Let the good times rock n roll! :)"
Exhibitors and sponsors included: Ellsworth, Giant, Kona, Scott Sports, Ibis, Unicycle.com, Santa Cruz, Hammerhead, Specialized, Cycles Devinci, Rocky Mountain, Trek, Intense Cycles, Spot Brand, Niner, Turner Bikes, Yeti, 907 Fat Bikes, Felt, Pivot, BH, Cannondale, Jamis, Fatback
SRAM, Light and Motion, Western Spirit Cycling, ENVE, Club Ride, Continental Tires, Native Eyewear, Osprey, Deuter, G-Form, Kelty, Utah Adventure Journal, IMBA, Cycle Burn Challenge, Moab Trails Alliance, Sombrio, SR Suntour, SOL Fun, ClifBar, Acli-Mate.
Please email firstname.lastname@example.org with any questions.
About Western Spirit Cycling: Western Spirit runs road and mountain bike tours on public lands throughout the US, in addition to custom events including: corporate retreats, product launches, and press camps. www.westernspirit.com
Photos by Whit Richardson